Case Study Apple Inc. - 1722 Words

Apple Inc. is a gigantic company which focuses mainly on technological products, and it is headquarters is located in California. The company is base out of California and it was established in 1976. The â€Å"founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne.† â€Å"Apple design develops, and sells consumer electronics, computer software, and online services.† Some common product of Apple includes â€Å"the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player.† Apple s also make and sells products such as â€Å"the Mac OS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites.† â€Å"Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.† â€Å"Apple Macintosh† computer after its introduction in 1984, â€Å"was the first primary company which sold personal computer with a graphical user interface (GUI).† â€Å"Apple† created a name for itself for their innovations. In 1997, Steve Jobs returned to Apple because of loss of sales, and he introduced colorful iMac, and because of this Apple was successful again. â€Å"In 2001, Apple released the first generation of iPods and included media jukebox software called iTunes.† â€Å"Apple also launched an online media store as part of iTunes, which started off by selling music for .99 cents per song.† Over time, â€Å"the iTunes StoreShow MoreRelatedCase Study : Apple Inc.1349 Words   |  6 Pages Case Analysis: APPLE INC.: IPODS AND ITUNES Donna Martinelli TEXAS CHRISTIAN UNIVERSITY September 3, 2014 Table of Contents Executive Summary..................................................................................................3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Defining the Challenge...............................................................................................3 Analyzing the case data....................Read MoreCase Study : Apple Inc. Essay1422 Words   |  6 PagesCase Study: Apple Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’sRead MoreApple Inc. Case Study1494 Words   |  6 PagesApple Inc. Case Study TABLE OF CONTENTS COMPANY OVERVIEW General Description Historical Outline Industry Current Challenges Ethics and Responsibility STRATEGIC INFORMATION Mission Statement Competition SWOT Analysis HISTORICAL FINANCIAL ANALYSIS Historical Financial Information Competitive Financial Analysis Summary FUTURE PLANS Competitive Advantage Recent Performance Business Environment Recommendations Zackery Butler, Connor Daugherty, Stanashia Davis, Gabrielle Drohan, and Lauren SpearsRead MoreCase Study : Apple Inc.1971 Words   |  8 PagesCritical Essay Introduction Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011. Labour conditions Despite its global recognition and status, Apple Inc. has come under scrutiny in recentRead MoreCase Study : Apple Inc.2083 Words   |  9 PagesBackground This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of theRead MoreCase Study : Apple Inc. Essay6014 Words   |  25 PagesIntroduction On a daily basis we all encounter all forms of technology. There are several technological corporations in the current industry but one stands out†¦.Apple Inc. Apple Inc. is an international corporation, situated in Cupertino, California. The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating systemRead MoreCase Study : Apple Inc.1943 Words   |  8 Pages Apple Inc was incorporated in 1977 by Steve Wozniak and Steve Jobs. As a startup company Apple Inc went through several management changes and conflicts which caused the company to lose some of its competitive advantage against companies like Dell, Gateway and Microsoft. The company designs and manufactures various products in the computer and music industry. Apple being strictly a personal computer company decided to venture into marketing other products like the iPod, a digital music player, andRead MoreApple Inc Case Study851 Words   |  4 PagesApple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the fieldRead MoreCase Study : Apple Inc.1417 Words   |  6 Pageschanged the world with Apple Inc Company. Both of them was out of college, they were making so much money in the computer company Apple was started with introduction of computer I computer on April 1, 1976. Apple was incorporated January 3, 1977. The Apple II was introduced on April 16, 1977 at the first West Coast computer Faire. The Apple II was chosen to be the desktop platform for the ground breaking use call spreadsheet program. He was created a business market for the Apple II and gave home usersRead MoreCase Study : Apple Inc.1732 Words   |  7 PagesApple Inc. is a California based company that was incorporated in 1977. According to University of Oregon Investment Group, â€Å"Apple operates out of 8 different segments: Desktops, Portables, iPod, iPhone, iPad, other music related products and services, peripherals and other hardware, software, service and oth er sales† (2012). According to the company’s 2013 10-K, â€Å"Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular

Essay on The Reasons Sex Offenders Offend - 792 Words

The Reasons Sex Offenders Offend I am going to look at two books, which explain why people become sex offenders. The first book that I looked at examines four theories. These theories are psychodynamic theories, behavioral theories, biological theories, and empirical theories. The second book that I looked at showed some case studies of men that had committed sex offences and looked at some of the different things that caused these men to offend. The first theory is the psychodynamic theory, which looks at three ways of classifying the purpose of the act. The first is an aggressive purpose, which is to humiliate, dirty and belittle the victim. This purpose usually shows that the men usually have a lot of trouble in heterosexual†¦show more content†¦The third one is rape is basically a disorder of violence and that there are physiological and genetic aspects in the tendency for violence. The fourth and final theory is the empirical theory and there are a few different empirical theories of why men rape. One of these theories is that some men believe that they have the right to take sex from a woman if the opportunity comes along. There is a quote from two researchers Medea and Thompson who said, it is time†¦for women to stop thinking of rapists as crazy men†¦The rapist is the man next door.(Hollin, p. 43). Another one of these theories is that physical and sexual abuse was found in the childhood histories of many rapists. Another theory looks at a study by Malamuth, which came up with six predictor factors for sexual aggression, dominance as a sexual motive, hostility toward women, attitudes, facilitating violence, antisocial characteristics/psychoticism, and sexual experience. (Hollin, p. 44) Malamuth found that these factors were successful in predicting sexual violence and bringing these factors in with interactions with the predictor increased its success even more. The second book that I looked at showed some case studies of men that had committed sexual offences. The first one was a man who had sexually molested young boys. He had been unpopular as a child and also had a poor relationship with his father where there was little interaction. He was wrestling with a friend when he was younger andShow MoreRelatedThe Effects Of Criminal Experience On Perceived Detection Risk956 Words   |  4 Pagesservices work differently for each offender. The author stated that â€Å"one possible explanation for small average effects are individual differences in deterrability: Individuals might differ in their reactivity to information they receive such that some offenders react strongly to their experiences, while others are less deferrable (Piquero et al.2011, p. 355). We as a society can understand the idea that general deterrence is an effect of punishment of people that offend on others that have not yet committedRead MoreSex Offenders And Sexual Offenders Essay1420 Words   |  6 Pages 2015), thus may be a reason as to why there has been such interest around child sexual offenders in criminology. Furthermore, sexual offending tends to be seen as an attribute in an individual that is unchangeable, with this there is potential that some may see child sex offenders in a more unfavourable light when being compared to a murder. Considering the statement above, it is also believed that sexual offenders are more likely to re-offend than other type of offenders because this type of violenceRead MoreThe Public Safety Canada1549 Words   |  7 Pagesthere were over 500 offenders who received special designations and who were serving an indeterminate sentence, twenty-one offenders were serving both a life sentence and an indeterminate sentence. More th an 95 percent of dangerous offenders were held in custody, while close to four percent of dangerous offenders were released back to the community but under the supervision. Moreover, twelve out of twenty dangerous sexual offenders remained in custody while three Habitual Offenders were released backRead MorePedophilia Is A Severe Personality Disorder That Effects1712 Words   |  7 Pages The effect of such traits will be analyzed in this paper as it is a primary incentive for their criminal offenses. Pedophiles are separated into different groupings that contain a variety of motives that explain how long they will offend for and the specific reasons for why. Evolution also plays a crucial role in their offenses as it involves the competitive nature of mating. Demonstrating a low antisocial, low self worth, and need for power allows for their negative behaviours to thrive. PedophiliaRead MoreSex Crimes: Can Sex Offenders Be Rehabilitated?3878 Words   |  16 Pages Sex Crimes - Can Sex Offenders be rehabilitated? Table of Contents Introduction to Sex Crimes 3 Literature Review 5 Origin of the Behavior of Sex Offenders 6 Can Sex Offenders be rehabilitated? 8 Controversial Arguments 11 Conclusion 14 References 16 Introduction to Sex Crimes Since the world has penetrated into the epoch of twenty first century, it has experienced gargantuan changes in almost every sphere of life whether it is social, economic, political, technological, environmentalRead MoreShould Sex Offenders Be Treated?1620 Words   |  7 PagesThe words â€Å"sex offender† immediately make you think of horrible memories of a crime show that portrays sex offenders being a stranger who continually again rapes women, or a pedophile harming multiple children but in many cases this is not the case. Worldwide sexual offenders are the most sought out to continue to offend even after sentencing. Investigated by the Bureau of Justice statistics it showed that us of 9,700 tracked sex offenders only 5.3% of these were re-arrested for a sex offense. (ReformRead MoreShould Sex Offenders Be Allowed?1544 Words   |  7 PagesThe words â€Å"sex offender† immediately make you think of horrible memories of a crime show that portraits sex offenders be ing a stranger who over and over again rapes women, or a pedophile harming multiple children but in many cases this is not the case. Worldwide sexual offenders are the most sought out to continue to offend even after sentencing. Investigated by the bureau of justice statistics it showed that us of 9,700 tracked sex offenders only 5.3% of these were re-arrested for a sex offense.Read MoreDistinguishing Antecedent Traits of Juvenile Sex Offenders Essay examples2629 Words   |  11 Pagesnew phenomenon there has been a dramatic increase in the concern of this problem over the last two decades. As the number of juvenile sex offenders arrested increases, the recognition of it as a serious issue also increases. The anxiety over juvenile sex crimes has led to a wide variety of research being conducted to determine if there are antecedent traits in offenders. The tremendous data collected and analyzed to try to understand the factors leading a juvenile to sexually violate has piloted a wi deRead MoreRetributive Justice vs. Restorative Justice865 Words   |  4 Pagesis a theory of justice that considers that punishment, if proportionate, is a morally acceptable response to crime. On the other hand, restorative justice is the opposite. It is a theory of justice that focuses on the needs of the victims and the offenders. So which of these should be morally right? Retributive justice means an eye for an eye. Meaning your punishment will equal to the harm you’ve done. If one goes out and kill, they may receive life in prison. Depending on the situation they couldRead MoreThe Use Of GPS Monitoring System908 Words   |  4 Pagesinteractions of the offender(s) on a daily basis. Electronic monitoring is an alternative form of punishment instead of going to jail. This method helps lower the rate at which individuals are being sent to prison. GPS tracking uses a combination of networks to channel the data that is received and transmits them into the device. A tamper resistant bracelet or anklet is worn by the offender (Bulman, 2013). This type of monitoring is especially reserved for high risk offenders who commit serious offenses

Marketing Principles Free Essays

Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. We will write a custom essay sample on Marketing Principles or any similar topic only for you Order Now Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers. How to cite Marketing Principles, Papers Marketing Principles Free Essays 1.   Vitamins segmentation can be done under two factors of demographic segmentation: age and life-cycle stage and gender. For example: many companies have vitamins for kids that taste fruity and come in an assortment of colors compared to the vitamins for adults. We will write a custom essay sample on Marketing Principles or any similar topic only for you Order Now Vitamins are also different for men and women. When we take credit cards into consideration, although consumer segmentation is important, segmenting business markets is quite important too. Customers may already carry a certain credit card but they must also have an outlet to use that credit card. Henceforth, companies must maintain relationships with the merchants segment that already carry the cards and try to convince new ones to carry the card as well. The most important segmentation variable for coffee would be under behavioral segmentation. A large part of the American population drinks coffee; it’s a morning ritual for most. To do effectively segment the market, coffee companies such as Starbucks should asses the usage rate to see whether the consumer is a light, medium, or heavy product user. Heavy users are more likely to be loyal customers therefore the company should fulfill all their needs to keep them loyal. Light users should be the target of advertisements to bring them in and hopefully turn them in to loyal customers. 2. International markets can be segmented geographically, economically, politically and culturally. Companies can also use inter-market segmentation where the form â€Å"segments of consumers who have similar needs and buying behavior even though they are located in different countries.† (Kotler and Armstrong 207) This concept can be used to segment an ipod because the basic purpose is storing an enormous amount of music into a small portable device. It doesn’t matter what kind of music is stored in the ipod so all the barriers are broken. 3.   Question 1- What is the size of the population that can afford to purchase this product? Question2- Will the segments be reached through television advertisements? Question 3- Are we targeting the same segment that we’ve chosen for our already successful mega-whopper burger? Question 4- Or are we segmenting on a completely different basis? Question 5- Can we successfully promote our product to the particular segment? 4. You are product manager of a financial services product that is being sold directly to consumers over the Internet. The most important measure to the company is customer acquisition cost – the cost associated with convincing a consumer to buy the service. You have been conducting tests with both a concentrated and undifferentiated segmentation strategy, and the results are presented here. Which strategy is the best? Why? An undifferentiated segmentation strategy is best because the cost is already low since the customer is reached through the internet. The internet allows company’s to do a lot for a lot less and you can reach out to a large amount of people therefore having less costs and more customers. 5.   Microsoft’s Window XP Professional is a product. A service provides the company to make a direct face to face contact with a customer. The level of satisfaction can be predicted right away in providing a service. On the other hand, a product must be taken home and thoroughly used to find out if it fulfills all the needs and wants of a customer and whether the customer was delighted. When someone buys a laptop that has Windows XP Professional installed on it they can judge it after they have used it for a while and figure out whether it was fully satisfying or not. Core benefit- Like the Microsoft XP homepage tagline, the customer purchases the freedom to do what he/she wants at the office or at home. Actual Product- the box that the software comes in and the cd Augmented product- a warrantee and free repair service incase of virus damage, customer service for dealing with any difficulties encountered with the product 6. a laptop- shopping a surgeon- specialty automobile tires- convenience 7.   Line extensions- two-seater snowboard; large, small, or medium snowboard Brand extensions- from Johny’s snowboards to Johny’s golf clubs or Johny’s basketball gearMultibrands- Sonia’s snowboards for women New brands- Tommy’s luxury snow goods 8. Concept testing is very important because it tells about what the consumers think about your product. Ideas are generated into concepts which then serve the market. To make sure that they are successful in the market a concept test is necessary. Through a marketers eyes the innovative idea he came up with might be great but it has to work with that the publics wants and needs. To ensure that your product will not be a failure or have a fair idea that it will go towards the ladder of success and not incur a multimillion dollar loss to the company, concept testing is a must. 9.   I would not test market a necessity product, more specifically, an unbranded necessity product such as wheat, or rice, or perhaps tap water. Tap water has to be paid for, and it can even be a little branded. In some peoples opinions New York City’s tap water is way better than the chlorinated water of Houston but no one goes and does concept testing for this. 10. In the growth stage a company can have a dominant position by spending a lot on promotion and distribution and continuously improving their product. By doing this the firm gets a high market share, however, it has to give up short term profit. Therefore, to get a high market share, the company has to give a current high profit.   11. Product- the product is doing well but innovation is the key to success Price- price adjustments have to made according to situation Place- market share can be increased if the toys are placed in more stores Promotion- heavy promotion can be done during Christmas season 12. Cost based pricing is done by adding a standard markup to the cost of producing the product. Whereas, value based pricing can have a very high range because it’s based on the customer’s perception of the value of the product. Value based pricing can usually be done adding a few value added benefits and charging a high price for them. 13. Internal factors of pricing include marketing objectives, the marketing mix strategy, costs and organizational considerations. Depending on what Sony wants to accomplish through its MP3 player will dictate the price. If Sony wants to skim the market it’s going to charge a high price initially but if Sony wants to penetrate the market it will have lower prices initially. Also price decisions have to be coordinated with the whole picture. They must be in sync with the way the product is designed, the promotion and distribution. 14.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Break-Even Volume= Fixed cost/(Price –variable cost) Fixed cost= 3133 + 8560 + 2213 + 27653 + 1650 + 18386 + 1904 + 4855 + 3159 + 3960 = 76461 Price= 10.35 Assumed variable cost= 7 Break-Even Volume= 22824.179 15. Psychological factors play a huge rule in the way a consumer responds to purchasing a product. Companies often use this tactic to psychologically motivate customers to purchase their product. For example, instead of pricing a product $100, the company might price it $99.99 or $99.98. People usually set targets for how much to spend when they are out shopping. If a person has made up his mind to not to spend $100 he might be psychologically motivated by an item that is priced at $99.99 and go ahead and make the purchase although its pretty much the same thing as spending $100. 16. Different countries face different economic conditions which affects the markets buying power. If an international company sets a uniform worldwide price for a commodity type product it may not make too many profits. Something that is sold for $5 dollars in the United States would translate to approximately Rs. 250 in India. If in Indian has Rs.250 he/she might not spend that money for the same thing the American would pay $5 dollars for. 17. Cingular offers lower prices for their plans compared to Sprint. For example, if Cingular charges 59.99 or 79.99 or 94.99 for 900 minutes, Sprint offers 89.99 for 900 minutes but offers unlimited for 99.99. Although Cingular might be giving better options for a lower price, Sprint prices strategically by offering unlimited in just a few dollars more. Both companies tactfully use psychological pricing. Works Cited â€Å"Family Cell Phone Plans.† ATT. 31 Mar 2008 https://www.att.com/shop/wireless/data-plans.html. â€Å"Individual Cell Phone Plans.† ATT. 31 Mar 2008 https://www.att.com/shop/wireless/plans/planconfigurator.html?tab=whpi. Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11. Prentice Hall, 2001. Kotler, Phillip, and Kevin Keller. Marketing Management. 12. Prentice Hall, 2001. â€Å"Microsoft Windows XP professional.† Microsoft. 31 Mar 2008   https://support.microsoft.com/ru-ru/allproducts. â€Å"Services.† ATT. 31 Mar 2008 https://www.att.com/shop/wireless/features/featureslist.html. How to cite Marketing Principles, Essay examples